Episode 4: A Storm’s a Brewin’

The winds of client change are coming. Are you prepared?

As an account coordinator I’ve witnessed the power of client driven, creative changes and I can promise you it’s not fun or pretty. But coordinating these changes with your creative team doesn’t require pulling teeth. Be an advocate for the agencies, and then be an advocate for your client. Sit down and understand what these changes mean. How can they help our project for the best? How can I communicate these changes effectively to the creative team? Are there changes we can take advantage of (i.e. a new creative approach)?

Not all changes are unwarranted and not all changes are a direct attack on your team. Take what the client gives you and look for positives. Give your creative team time to vent, then put your heads together and create the perfect brand campaign.

More to come as I learn it.