Building a relationship with clients is key to success in advertising. Heck in anything. Building relationships and truly caring about the clients...no, better yet, the people, is one of the most important things you'll do as an account person. Behind every great person though, there is a fierce client who has a fond idea of what their product or service should be. Why shouldn't they? It's their baby.
As a creative this can be problematic. I've read about reactions toward client changes in a slew of books. But understand those changes are not personal.
Vent.
Let it out.
Then get back to creating the best d*#m piece you've ever created. Changes are coming, just be ready to wow them.
As an account person, your job is taking care of the client while also taking care of your creative. It may seem like a tight rope to walk, but the great ones do it with ease.
How is your rope walking skills?
Find true value in working with your client: Do they like tennis? Do they like Grey's Anatomy? Find out, then make a note of it. Try to build your client relationships and the value of what you do will surely rise.
More to come as I learn it.
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